Global sports data shows that playing on home soil gives teams a 5-10% advantage. For the Queensland rugby team, that jumps to 20%. But in the 2025 State of Origin, the final two deciding games were played away from home. As the Maroons' major sponsor for 35 years, XXXX had to act.
Partnering with Puma, we created the world's first 'home soil' boots for captain Cameron Munster - custom built with actual soil from his hometown in Rockhampton, Queensland. A literal piece of home, brought into enemy territory.
